Nokia today announced its entrance to the mobile advertising market with two services – Nokia Ad Service and Nokia Advertising Connector.
The Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns. The solution serves mobile operators to bring the mobile advertising model to their services, driving new and sustainable revenue streams. Nokia Ad Service will begin its operations in Europe with a kick-off at ad:tech in Paris, France on March 6th-7th, 2007 and globally in the second half of 2007.
Other announced service is Nokia Advertising Connector, a private label service for third party publishers and advertising aggregators that want to extend to relevant mobile advertising. Nokia Advertising Connector operates as an intelligent switch, selecting between text, visual, audio and video ads – depending on the user’s context – and feeding the ad to the device. Nokia will pilot this service during the coming months. Commercial availability is scheduled for the end of 2007.