Although mobile advertising is still relatively young market, it is set for an explosive growth. Hence we have major companies like Google and Apple acquiring AdMob and Quattro Wireless, respectively.
At the moment, spending on mobile display ads in the U.S. is valued at just under $313 million, but that number will quadruple to exceed $1.2 billion in 2015.
ABI Research conducted a survey in February, finding that 28% of the mobile subscribers queried accessed the mobile Internet daily — which is a huge increase over the number doing so just 14 months ago.
In addition to mobile display ads, the research company has also identified other methods available to mobile marketers, including text messaging, search advertising, ads within applications (in-app) and video (streaming and on-demand).
Smartphones are identified as a primary driver of the new industry, but mobile marketing’s potential extends to mobile devices of all kinds.
According to ABI’s practice director Neil Strother, marketers have increasingly been shifting budgets into mobile campaigns. “This became evident during our research interviews with advertising agency executives, technology vendors and mobile ad network operators, who said they have been seeing year-over-year increases of 25% to 30% in campaign spending,” he added.
In addition to major players, there are also independent ad networks such as Millennial Media, Jumptap and Greystripe, with each of them focusing on a somewhat different part of the market…
And you can get additional information from ABI Research’s “Mobile Ad Spending” report.