RIM just picked up another company to join the ranks of Chalk Media, QNX, Viigo and Dash Navigation: Cellmania, whose primary business has been in carrier app stores. Sprint, T-Mobile, Verizon, AT&T, Telus, Telefonica and lots of others have used Cellmania to power their mobile content marketplaces for ringtones, wallpapers, games, apps, and the like. That being said, we can only assume that Cellmania will be working pretty closely with BlackBerry App World, RIM’s current theme and software sotre. RIM also has what’s called the Application Center, which is so far a pretty bare-bones spot for carriers to suggest whichever apps they want. Maybe Cellmania will be able to spruce it up a bit.
Cellmania has also done work with home screens for Android, primarily by way of pushing items through a feed widget, which I could see fitting into something like BlackBerry’s Concierge concept. Being the kings of push, RIM only needs someone to handle the user-facing part to make something well-suited for BlackBerry.
In any case, though we don’t know the specifics of the acquisition, Cellmania’s going to keep working with their current customers as normal.
[via TechCrunch]