Sony Ericsson is aiming high, as the company said it wants to be the world’s biggest supplier of Android phones. It has its work cut out for it.
Sony Ericsson said it has about 17% of the Android market, although it didn’t cite the sources. We’re not huge fans of its Xperia lineup but these devices are popular in Europe.
It’s going to be a tough row to hoe for Sony Ericsson to climb to the top of the Android heap because there is some stiff competition but there are a few steps it can take to get there.
First, let’s talk about the competition. I’m fairly certain Motorola has the most market share with its Droid lineup. For a lot of America, the Android platform means very little, as many consider “Droid” the little, green robot. Motorola is chugging along as Verizon’s favorite handset maker and that shouldn’t change for at least a year.
If Motorola isn’t the king of Android, then it has to be HTC. The company has a great lineup of devices like the EVO 4G and Droid Incredible and it should also see a strong boost with the upcoming G2 for T-Mobile.
Samsung is also making a strong Android push, as it is in the middle of an admirable Galaxy S launch which will bring its devices to the top six U.S. carriers. With its tablets, it will also bring the heat with Android.
Sony Ericsson needs to deliver some killer handsets, as Xperia devices with old software won’t cut it in the modern market. We’ve heard rumbling that the company will use the Google mobile operating system to make its much-anticipated PlayStation Phone and that would be a great step in the right direction.
The company also needs to cozy up to American carriers, as that’s how a company moves units in this market.
What do you think of Sony Ericsson’s chances?
[Via Bloomberg]