If ABSOLUT can have its iPhone app, so can EFFEN. Beam Global Spirits & Wine, which is the maker of the premium vodka, have launched a free app for the iPhone 4, offering fans an easy way to find bars and restaurants that serve EFFEN vodka. As you can guess from the title of the post, the application relies on augmented reality to guide thirsty folks around the States on their way to get some expensive booze.
Those unfamiliar should EFFEN Vodka is an ultra-premium luxury vodka that is distilled 5 times from Dutch wheat, and imported from Holland.
You know the drill, right? Simply start EFFEN Bar Locator and watch the spots appearing on your camera view. There are directions to the places around as well as information about specific bars and restaurants that will happily serve you the pricey cocktail with EFFEN Vodka – or you can “go straight” and show everyone who’s the man. It’s your call. 😉
EFFEN Bar Locator (FREE) [iTunes link]