Apsalar, which touts itself as the next generation mobile analytics platform (and which we covered in the past), launched an engagement analysis tool within their ApScience product for mobile apps. Now with ApScience, app developers and publishers can manage user engagement and retention by grouping users into “cohorts” (groups of people sharing common experiences) and tracking their unique behaviors over time.
The idea is to help app developers and publishers learn how macro changes to their apps such as new pricing, UI changes and increased advertising efforts impact engagement. By understanding and linking engagement metrics to known activities, app developers and publishers ultimately increase retention and eventually boost revenues.
ApScience is Apsalar’s user-centric conversion analytics product that helps developers and publishers in defining and interpreting different conversion funnels in one app or across multiple apps. It also allows for managing of engagement and retention by grouping users into cohorts and tracking their unique behaviors.