According to a new Juniper Research’s study, revenues from mobile content and applications in North America will reach $10 billion by 2015 – up from $4.0 billion in 2009.
The North American Mobile Market report finds that despite the decline in mobile music, there will be significant growth in content and applications, such as mobile gambling and adult, as well as the more established, such as games, user generated content, and infotainment. US carriers want their piece of the action hence they are trying to make their app stores more appealing in the face of Apple’s AppStore.
Other findings from the report include:
- Competition in the Canadian wireless market is heating up as new carriers launch HSPA networks, and Juniper Research forecasts penetration will reach 100% in 2014.
- The future of Mobile TV in North America is in streamed, rather than broadcast services.
- Mobile banking total transaction value is set to rise as North American financial institutions promote additive banking on wireless devices
As usual, you can get more information from Juniper’s website.