This isn’t a post about how many iPhones have been sold (since people don’t leave that kind of data laying about!), but rather about the knock-on effect in O2 stores in the UK. It’s been reported that there has been a three-fold (that’s 3x for those of you that like to abbreviate) increase in the number of people coming in to stores since the wonderphone’s release….
Whilst there have been some anecdotal reports that the iPhone may not have done the volumes expected, this ‘pebble in a pond’ radiating effect on sales of other devices, accessories, and tariffs, can only be a good thing.
My opinion (for what it’s worth) is that securing the iPhone was another master-stroke by O2, following hotly on the heels of the launch of “The O2” (formerly the Millenium Dome) – for anyone that has been there, you will no doubt have been impressed at the experience! Having pulled that not inconsequential feat off, O2 then secured the most sought-after (if not most-hyped) device since time started, and have now boosted customers in-store! Amazing!
Well Done O2 UK!
[Via: The Independent on Sunday]