U.S. Cellular introduced a new $69.99 Primary Plus Plan that offers 5GB of data with unlimited text, picture and video messaging, and free GPS Navigation. In addition, 450 voice minutes with free incoming calls is also included in the deal along with free nights and weekends and free mobile-to-mobile calls.
According to the official press release, the plan is designed for first-time smartphone owners who don’t want to pay a premium for “everything unlimited” plans.
The new plan is also part of the carrier’s Belief Project which “recognizes customer loyalty with national bundled rate plans,” offering benefits without signing a new contract. Under this scheme, customers receive rewards that can be redeemed for faster phone upgrades in as little as 10 to 11 months depending on their plans. Rewards may also be used for additional lines, phones, accessories and ringtones.
In addition to the new plan, the Belief Project also includes some family plans, including the Essential Plus Family Plan that comes with two lines for $139.99 per month with 1500 shared minutes, unlimited messaging and 5GB of data per line. The Premium Plus Family Plan builds on top the Essential offering but ads Phone Replacement and GPS Navigation for $179.99 per month.