It was Xtify rather than Playboy that informed us about a new Android application called Playboy Scout. The reason is simple – the app relies on Xtify’s technology to deliver (push) location-triggered content to the users.
Scout presents Playboy’s audience with exclusive nightlife-oriented offers and information about events, clubs, and bars which have been reviewed and recommended by Playboy’s editors. And thanks to Xtify, users will be informed when something’s happening in their proximity. Best of all, this recommendation process work in the background, without you having to open the application.
At the moment, the Playboy Scout application is live in New York City and Los Angeles with additional cities receiving the alert system throughout 2011. City content will also be updated every few weeks as new locations are reviewed by Playboy’s editors. Additionally, users will be alerted to special offers and perks in select cities across the country.
Finally, it’s worth adding that Android support is just a start and soon version of the application will be launched for other smartphone platforms…