There was a recent rumor that Apple was planning a built-in SIM card for future devices, and shortly after that the GSMA announced its support of the idea. Basically, the SIM card would be built into the device rather than being swappable by carriers, and it would be up to the individual to activate it on any network he or she wants. It’s a novel idea, and it seems like it could be the way of the future, but right now the carriers don’t seem too keen on the idea.
Frankly, I am getting a little sick of contracts and the fact that devices can be locked down to a single carrier. This would be great for users who either travel a lot or want more flexibility. After all, many of us have different mobile plan needs that can change month to month, or sometimes we just feel a little constricted being on a contract.
Here’s what the GSMA said about the idea of embeddable SIM cards:
The GSMA today announced the formation of a task force of mobile operators to explore the development of an embedded SIM that can be remotely activated. The move is expected to enable the design of exciting new form factors for mobile communications. It will also speed the development of M2M services by making it easier to bring mobile broadband to non-traditional devices such as cameras, MP3 players, navigation devices and e-Readers, as well as smart meters.
However, this would effectively turn the carriers into nothing more than dumb pipes and that’s what they don’t want. The ability to use one’s smartphone or other SIM-embedded device when and where one pleases is not offering the carriers any comfort at all.
So, naturally, the carriers have resorted to threats:
The operators are privately saying they could refuse to subsidise the iPhone if Apple inserts an embedded subscriber identity module, or Sim card.
The operators are accusing Apple of trying to gain control of their relationship with their mobile customers with the new Sim. The technology could allow customers to buy the iPhone and sign up for service on Apple’s website and start using it immediately.
Closer to the operators’ hearts, it could allow customers to switch more easily from one to another or insist on shorter-term contracts. It could even set the stage for Apple to resell connection service on its own, although the company has not indicated such plans.
Oh, how terrible! Apple is trying to gain control of relationships with customers! While I can see where the carriers are coming from, and it could actually have the potential to hurt the business as a whole if customers could just leave willy-nilly whenever they feel like it, I can’t help but feel a little more disdain for the carriers based on their response.
What do you think? Would you rather have an embedded SIM and choose where you want to go and sacrifice subsidies?
[Via: Macrumors]