Vodafone and Warner Music International announced an agreement to allow the Big Red carrier to exclusively distribute and promote Madonna’s upcoming album “Hard Candy” to its customers around the world, prior to the April 28th global release.
Starting on April 21st, a total of seven tracks from “Hard Candy” will be released at a rate of one a day counting down the week before the album is available. Each track will remain live for 24 hours for download before being replaced by the next one. Furthermore, Vodafone customers in select markets — Spain, Portugal, Germany and Belgium — will get exclusive mobile access to the newly released single “4 Minutes”, effective immediately.
Finally, Vodafone customers in all participating territories will have access to Madonna’s mini site on Vodafone live! which will include one week of exclusive mobile content, including ringtones, ringback tones and SMS tones.