According to Telstra, their Mobile customer have watched 80,000+ hours of Mobile TV during April. This apparently is due to Telstra’s close relationship with Foxtel, which supplies the content to the telco’s mobile users.
Foxtel by Mobile takes snippets of pay television programming and packages it across the Telstra Next G mobile platform.
Interestingly, Telstra says that as opposed to what most research says, their viewers are from an older demographic, and looking at the content during prime time television viewing periods (perhaps it’s Dads that have been evicted from the Living room by the rest of the family..!)
The company notes that the mobile content was consumed at about 7PM on Saturday night, followed closely by the same time on a weeknight with the top five mobile programs being all entertainment-based, with FOX8, The Comedy Channel, Channel V and TV1 taking out top place.
Well, I like any stats that point to a growth in Mobile Content usage, and this set seem to reinforce the idiom that you need good quality content to Subs to spend on it!
[Via: Smarthouse]