Motorola continues to invest in services to bolster its mobile offerings as the company has announced an investment in the social game-maker Moblyng.
Moblyng is best-known for social games on the iOS platform and on Facebook and the company’s games have been downloaded more than 9 million times. It also has talent in the HTML5 gaming arena.
“Motorola Mobility Ventures seeks out the most innovative and promising new companies in which to invest, and we found a strong synergy between our vision for the future of mobile and Moblyng’s strategic direction,” said Harshul Sanghi, managing director of Motorola Mobility Ventures, in a prepared statement. “Moblyng was an early adopter of Android and is an industry leader in using HTML5 to bring cross-platform social gaming experiences to mobile devices. We look forward to accelerating the realization of their vision.”
The Motorola Moblyng investment comes as casual and social games are exploding – just look at the alleged $10 billion valuation of Farmville-creator Zynga. This market is also expected to be huge on the mobile side of things where many people can find a few minutes here or there to play a game while waiting in line or on public transportation.
This is just the latest investment from Motorola, as it has purchased or invested in multiple cloud services to help it stand out from the crowd. This is especially important for a company that has such a large bet on Android, which is essentially commodity software and that’s why many hardware makers customize it.
Other handset makers are looking at gaming as a way to differentiate, as HTC has invested in the cloud-gaming company OnLive. The company has promised that we’ll see the fruits of this deal with the upcoming HTC Flyer Android tablet, so mobile users can look forward to a ton of games in the near future.