In its “Mobile Messaging Report,” Juniper Research (among other things) looks at the Application-to-Person (A2P) messaging, forecasting that revenues from such services will exceed $70 billing by 2016, effectively overtaking revenues from Person-to-Person (P2P) messaging during the year 2016.
The research company points to various use-cases of A2P messaging, including financial services, advertising, marketing, business administration, ticketing, television voting and any other service where information needs to be sent to, or received from a large number of users in text form.
According to the report author Daniel Ashdown, although SMS has its unique appeal, revenues from P2P messaging will peak in a number of regions during the period 2010-2016 as it reaches a low point in valuation.
Other key findings include:
- Premium-rate SMS and MMS will decline due to challenges from other forms of billing/delivery.
- MMS traffic and revenue will continue to grow, but A2P MMS will not have as bigger impact as A2P SMS.
- Mobile instant messaging will increasingly become a customer retention exercise as with fixed line services.
And as usual, you can get additional information from Juniper’s website.