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Sony Ericsson announces range of Bluetooth watches for women

September 25, 2008 by Dusan Belic - Leave a Comment

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Who says women can’t be geeks, too? Sony Ericsson knows that, hence they’ve announced the first Bluetooth watches for women.

Convenient, good looking and distinctive, the Bluetooth MBW-200 range of Bluetooth watches is an expansion of the highly successful Bluetooth MBW-150 range. With three different sophisticated designs to match your personality, be the first among your friends to control your phone with your watch.

All three watches were made in partnership with Fossil and all feature a small screen that informs ladies of incoming calls (caller ID) and/or text messages. In addition, the whole watch vibrates when someone’s calling or there’s a new SMS. Finally, ladies can reject or mute calls, and even control their music (play, pause, stop or skip) directly from their watch, without having to pull out a phone out of purse.

As we’ve mentioned, the Bluetooth MBW-200 is available in three variants. For each one the Swedish-Japanese handset maker found a perfect model to promote it:

  • The Sparkling Allure Edition, as modelled by 19-year-old Slovakian Dominika Cibulkova, is glamorous, yet strong and sporty.
  • The Contemporary Elegance Edition, as modelled by 18-year-old Danish “Princess of Tennis” Caroline Wozniacki, is perfect for the young professional who wants to stay focused on the job at the same time as staying connected.
  • The Evening Classic Edition, adorning 19-year-old Hungarian superstar Agnes Szavay, has a classic yet casual profile. The stylish leather strap and discreet black face can be worn in any environment.

The MBW-200 range is made out of allergy-safe stainless steel and will be available in selected markets in Q4 2008.

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