Blyk is preparing to expand to Asia Pacific region. Apparently, the ad-supported MVNO is currently studying the most suitable markets and host networks in the region.
In an interview with GSMA Mobile Asia Congress Show Daily, Blyk’s head of strategy and advertising business development – Timo Ahopelto, said: “Both the advertising environment and mobile behaviour in Asia perfectly suit Blyk.” He also added that the business model would remain the same and that the operator would maintain its youth-orientated focus. “Asia is the most natural next step in building global youth media,” he said.
As a reminder, in September Blyk announced their 200,000th subscriber in the UK. They also unveiled their plans to expand to other European countries — including the Netherlands, Belgium, Germany and Spain.
According to Ahopelto, Blyk ran over a thousand campaigns in the UK in its first year recording average response rates of over 25%! “This makes us the most effective and fastest growing youth media in the UK,” he added.
[Via: GSMA]