In its new report, Juniper Research is examining the mobile ticketing business, forecasting that the number of tickets delivered to mobile phones worldwide will more than quadruple to 23 billion by 2016, compared with 4 billion tickets estimated to have been delivered last year.
The research company says that mobile ticketing solves key problems for facility operators whether in the transport or events markets, allow them [operators] to sell and deliver tickets without the need for extra staff or real estate.
The report warns, however, that mobile ticketing applications must be simple to use and win the confidence of the user both in terms of the security and reliability of the mobile ticketing service.
Some other findings from the report include:
- 1 in 8 mobile users in Western Europe will use their phone as a contactless metro ticket by 2016.
- By 2016, NFC mobile tickets will represent more than 50% of all mobile ticketing revenue.
And you can get additional information on Juniper’s report from their website.