You know the adverts I mean (if you watch TV in the UK) – it’s got a dude cycling (on a machine presumably, since he’s not moving) with four projected images all around him….
Well appparently his name is Mark Beaumont. And as the Orange blog says:
He’s quite a chap: on Friday 15 September 2007 this young Scotsman began his bid to cycle round the world in the fastest time ever. You can watch the video Orange made with Mark about his journey above.
Covering a total of 18,297 exhausting miles, he finally completed his trip 194 days later. For his efforts he is the Guinness World Record holder by a whopping margin of 81 days. That’s what we call tough.
The adverts are part of a series that revolve around the phrase “I am….” – no doubt created by a London Ad agency to provide a thread for all the recent Ads to hang off. As it goes, I have to say I don’t mind the Ads – they are visually engaging, and do create some brand recognition (though Orange’s logo is pretty distinctive – I have a feeling a lot of people would remember it if it was just put static on screen for 30 secs!)
Anyways, if you want to see more about Mark and that quite amazing feat, you can go here to Orange’s site!
[Image via: Orange UK]