The fact that the mobile app space is getting super-crowded prompted a number of companies to enter the app recommendation space. Obviously there’s still room for growth, with a new entrant, youAPPi, announcing its offering and freshly raised money. The company managed to secure $1 million in the seed round of funding to bring its promising technology to the masses. According to internal tests, 30% of the users who were presented with a matched app based on youAPPi’s technology, installed that app on their smartphone. That’s a pretty impressive conversion rate when you think about it.
youAPPi works on iOS, Android and Windows Phone devices whether we’re talking about smartphones or tablets, delivering benefits to all of the parties included. Users will get more apps they like, publishers get an opportunity to earn some cash for suggesting related apps, and developers can reach even more users relying on youAPPi’s low cost-per-acquisition rate.
That’s a pretty compelling proposition though we’ve heard it all before. We’ll see whether youAPPi will manage to hit the mainstream community…