Swedish group Ikea is working to launch fixed, mobile telephony and internet services on the Spanish market in the coming weeks. The services will be launched in partnership with three partners: Telefonica, British Telecom and Vodafone.
Vodafone will provide the needed infrastructure for Ikea’s upcoming MVNO called Ventaja Movil (Mobile Advantage), while Telefonica and British Telecom will be there to help Ikea with ADSL data services and wireless broadband services, respectively.
As for the mobile offering (the part which we’re actually interested the most), for 10 EUR per month, Ventaja Movil customers will receive free mobile calls, with no call setup fee within the operator’s network. National calls to other mobile operator’s networks will be charged 0.10 EUR per minute, plus the call setup fee of 0.15 EUR. Additionally, Ikea will offer discounted prices on mobile phone purchases — the offer includes the Samsung J400, Samsung E250, and the Nokia 2630, 2760 and 5200 phone models. Finally, some of the higher end phones will also be available to the customers: Samsung i600 and HTC S620, which will be sold for 195 EUR and 180 EUR, respectively.
[Via: TelecomPaper]