Samsung has signed the so called “preferred partner” agreement with Carphone Warehouse to operate over 60 Samsung stand-alone stores across Europe.
The deal comes on the heels of the successful opening in 2013 of three stand-alone stores in Spain, operated by Carphone Warehouse. The new stores will be rolled out in the next three months across seven European markets, including the UK, Ireland, Germany, Spain, Portugal, Sweden and the Netherlands. The stores will have a “premium look and feel” and will sell Samsung phones, tablets, laptops and wearables.
Shoppers can expect an exciting new customer experience which merges retail and technology innovations such as Carphone Warehouse’s assisted sales tool and connectivity platform using Samsung branded tablets.
The deal with Carphone Warehouse won’t stop here – Samsung may use the retail giant to open additional stores later in the year…