Samsung just confirmed its next big hardware event. Galaxy Unpacked is set for July 22, 2026, and the company has already opened free reservations in the US for the devices it plans to show off that day.
Five products are expected to make their debut at the event: the Galaxy Z Fold 8 Ultra, Galaxy Z Fold 8, Galaxy Z Flip 8, Galaxy Watch Ultra 2, and Galaxy Watch 9. That covers Samsung’s full lineup of foldable phones and flagship smartwatches for 2026, making this one of the more packed Unpacked events in recent memory.
Reserving a device costs nothing and locks in some early benefits before pre-orders officially open. Here’s what US customers get by signing up now:
- $30 Samsung Credit, redeemable when pre-ordering any of the three phones or two watches
- Entry into a sweepstakes for a chance to win one of ten $500 Samsung gift cards
The reservation program matters because it gives Samsung a clearer picture of early demand, while giving buyers a small financial reason to commit before the full specs and pricing are public. It’s a strategy the company has used before, and it tends to drive a meaningful spike in day-one pre-order numbers.
For anyone outside the US, Samsung hasn’t opened reservations in other regions yet, but that should change in the days leading up to the July 22 event. Samsung typically rolls out these programs globally within a short window of the US launch, so international customers likely won’t have to wait long.
The Galaxy Z Fold 8 lineup is particularly worth watching this year. The addition of an Ultra tier to the Fold series suggests Samsung is pushing the foldable category further upmarket, likely with upgraded cameras, materials, or display specs to justify a higher price point. The Galaxy Watch Ultra 2 follows a similar path, building on last year’s more rugged, sport-focused design.
With Unpacked just weeks away, the reservation window gives early adopters a low-risk way to get ahead of what could be a high-demand launch.