I was recently asked to join a panel at Ad-Tech in San Francisco on April 24th. The panel is hosted by Rohit Bhargava VP for Interactive Marketing at Ogilvy Public Relations and the topic of the panel is “Trench Warfare: Using Blogs, Vlogs and Podcasts to Have a Brand Personalityâ€.
More about the panel:
Trench Warfare: Using Blogs, Vlogs and Podcasts to Have a Brand Personality
Personal media is about personality – having one and sharing one. Blogs, Vlogs and Podcasts are all some of the tools available to share your brand personality, and it’s a hot trend right now. It wasn’t always like this, with many people and organizations happy to hide behind any kind of filter and remain anonymous – especially online. Brands were often used as shields for real people to hide behind – never allowing customers to see “behind the scenes.†Yet today the rise of social media is putting personalities front and center with blogs, vlogs and podcasts. People are expecting to see your personality. If good marketing is storytelling, then personal media helps you give an identity to the storyteller. This panel will bring some top storytellers together and help you learn how to better market your brand by using something you might be more used to burying … your personality.
More info about Karl Long:
Karl is the Web/Social Media Integration Manager for the video game group at Nokia.
Anyone going who might want to record this? I’m looking in to getting an MBA in this field once I finish my 4 year.
While I’m on the subject, is anyone from Nokia at SXSW?