The Orange France Telecom Group has announced that it has acquired 100% of Unanimis, the UK’s largest exclusive digital advertising network. Through the combination of Unanimis’s premium advertising network and Orange’s mobile and web assets, advertisers, buyers and media agencies will be able to reach over 71.5% of the UK’s online population and over 66% of the online population across UK, France, Spain and Poland.
Unanimis has exclusive online advertising relationships with key website brands such as the AA, Ticketmaster, ASOS, Gumtree and Shopping.com giving it the most extensive, exclusive-access, digital advertising portfolio in the UK. The acquisition will put Orange and Unanimis at the forefront of digital and mobile advertising in the UK with an unparalleled scale and reach across web, mobile and interactive media.
Together, Orange and Unanimis will have particular strength in the area of online advertising, which is the fastest growing advertising segment in UK and is expected to account for 27% of total advertising spend in the UK in 2011, up from 19% in 2007. The Western European online advertising market was worth an estimated 12 billion euros in 2008 and the UK represented Europe’s largest market (31%). Orange and Unanimis will also have strong positions in new growth areas such as mobile advertising.
Unanimis will continue to operate under its brand name and will become part of the Orange Group Advertising Network, which offers advertisers and publishers an opportunity to reach new audiences by leveraging Orange’s multi-screen assets across the PC, mobile and TV platforms.
[Via: Orange.co.uk]