dotMobi has teamed up with China-based mobile keyword vendor Huarui to offer mobile keyword and .mobi domain bundle for Chinese brands and businesses.
From the press release:
Keywords – memorable words that a user can type into a mobile phone instead of a number – are very popular in China. And specific to the Chinese market, dotMobi will offer Web addresses in Chinese characters. These addresses in non-standard language characters are known as Internationalized Domain Names (IDNs). The use of Chinese-character IDNs will allow Chinese-language mobile Web sites to be found more easily by search engines.
As for the availability, the dotMobi/Huarui bundles will be available in a special sunrise period beginning at 4 a.m. UTC on October 29, 2009, and will finish at 4 a.m. UTC on November 28, 2009. Immediately after, general registration will commence, and the keyword/Chinese-language .mobi domain bundle will be available at standard prices.