Back in July of last year, we talked about Verve which at the moment got $3 million from Associated Press and other investors. Now we’re finally seeing some fruits of the co-operation as the two companies [Verve and AP] have unveiled an initiative to help publishers create white label, branded mobile apps for their content. The idea is to take a piece of the advertising being placed on other publisher’s apps in exchange for the application design.
The package comes with a content management system, allowing publishers to fully control their content, as well as ads that will appear in the application. In addition, standard metrics are also provided, as well as advertising delivery module.
The applications will be available for an array of platforms — including Android, BlackBerry, iPhone, Symbian, Palm Pre and Windows Mobile. Additional details are available from Verve’s website…
[Via: MobileBurn]