Wallpaper* (an international design, fashion and lifestyle bible), has announced HTC as its new headline sponsor of the Wallpaper* Design Awards. The six-figure partnership will span global activity in the magazine, on wallpaper.com and at the Awards event.
The link, in case you were wondering, is very much along the idea of HTC Sense – that of commitment to, and philosophy of, design: ‘HTC is focused on delivering beautifully designed devices, both inside and out, in a Quietly Brilliant way. This aligns perfectly with Wallpaper*.’
As part of the partnership, HTC will have a strong presence in Wallpaper’s dedicated Design Awards issue, one of the most popular editions of the year. Online promotion on wallpaper.com kicks off with the launch of the HTC-supported Reader’s Choice Award, which in keeping with HTC’s quietly brilliant ethos will celebrate products that subtly demonstrate the essentials of good design. The brand’s presence on the website will then increase throughout January to the homepage and every channel.
The Wallpaper* Design Awards issue goes on sale on 14 January 2010.