Mobile advertising is evolving as we speak. AdMob, which is in the process of being acquired by Google, has started testing a geo-targeted ad serving technology with location-aware dating site Lovestruck.com in the UK.
The campaign, which targets iPhone and iPod Touch users, will allow Lovestruck.com to target users based on their real-time location. More precisely, the dating service wants to reach young professionals in London who are looking for love.
Brett Harding, managing director at Lovestruck.com, said, “Our current strategy is to focus on expanding our London membership base with our new mobile dating apps. AdMob’s latest technology means that we can be sure that only users in London are viewing our ads. This results in minimal marketing wastage, and in turn delivers a much lower cost-per-acquisition – a fundamental objective of our business.”
On its end, AdMob will serve graphic banner ads across the website and applications within its network and we’re definitely looking forward to see how all this works. There are no doubts in my mind – location-based relevant ads served in real time represent the future of advertising!