European prepaid MVNO, Lebara Mobile, has launched its services in France, powered by Bouygues Telecom’s network. The company plans to use a combination of shops and independent retailers, telecom outlets and tobacconists to reach customers all over the country. Top-ups will be available from e-terminals and as scratchcards.
As they arrive late at the ever-competitive French market, Lebara decided to launch a special incentive for the French audience. Their airtime vouchers will not have an expiry date before the credit runs out.
Commenting on the launch, the MVNO’s CEO Yoganathan Ratheesan said: “France represents a significant opportunity for Lebara. We feel that our target audiences continue to be underserved and we are confident that our proven success can be replicated in the French market, ultimately displacing pre-paid international calling cards.”
He went on to add: “We know that our services mean more to our customers than just making calls – they are an important bond with family and friends, and we look forward to making that bond as easy and low-cost as possible for French consumers.”
For the record, Lebara has entered the German market in January.
[Via: CellularNews]