Mercedes-Benz Financial is bringing the Apple iPad to the showroom floor to benefit dealers and customers. Using the point-of-sale dealer system called MB Advantage, dealers will be able to instantly access to marketing programs for specific models, move more quickly through the credit application process, and increase speed and efficiency on the return of lease vehicles.
Initially, Mercedes-Benz Financial will distribute iPads to 40 selected dealers throughout the United States to test iPad as a business tool. The company will monitor iPad usage and collect feedback from dealers and field sales staff over the summer.
Based on dealer feedback, they will make improvements to MB Advantage and eventually make the iPad available to all Mercedes-Benz dealerships later this year.
Mercedes-Benz Financial’s iPhone app proved very successful for the company, as we discussed in the past. To date, it [application] has had more than 13,000 downloads, approximately 5,000 payments and $3.6 million in payments received.