According to Juniper Research, up to 3 billion mobile coupons will be issued to mobile phone users by 2011, with just under $7 billion of discounts redeemed. Juniper suggests that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a push to purchase capability for mobile marketing and advertising…
UK: Orange subs consuming an increasing amount of content
UK Operator Orange has reported strong growth in content consumption, with some stats to back it up too…. Apparently Orange World (the Orange portal) now has 2.64mil monthly users, which is up 12% from the last quarter. Each user is also looking looking at more pages (termed “impressions”), which is up by 33%. In terms…
Analysys: US mobile media and entertainment market to see stronger growth from 2010 onward
According to the latest research from Analysys, revenue from mobile media and entertainment (MME) services in the US will more than double during the next five years. Last year, U.S. MME services (excluding messaging, and mobile browsing and data charges) generated a total of $3.1 billion. Analysys forecasts that revenue will grow to $6.6 billion…
UK: Vodafone: knocks 10 squid off tariffs…
Vodafone UK is offering a £10/month discount on two of their tariffs (£35/month and £40/month) when customers sign up for 18 months – they have even done a bit of research to show why this is so important! Apparently, 52% of us Brits say that on at least one occasion, £10 had made a significant…
People in Norway buy the most expensive and advanced mobile phones
Synovate has conducted a study on behalf of Telenor to show which nation among the three surveyed — Norway, Sweden and Denmark — buys the most expensive and advanced mobile phones. And the winner is… Norway, where people spend an average of NOK 1868; Swede spends an equivalent of NOK 1762 and a Dane NOK…
Juniper Research: Over 800 million consumers will use mobile banking services by 2011
A new Juniper Research’s report titled “Mobile Financial Services: Banking & Payment Markets 2007-2011” suggests that the number of consumers accessing banking services and products via their mobile phones will reach 816 million by 2011, a tenfold increase on the number using such services in 2007. Financial institutions are bringing an increasing number of products…
Samsung: Most US cellphone users open to Presidential SMS text message vote
Sure, cellphones are great. If you’re reading this, you probably don’t need anyone to convince you that all the convergence we’re seeing in the mobile phone industry is a good thing. But, does that mean we should use our mobile phones in as many aspects of our lives as possible? Perhaps. According to a recent…
For Brands, the Way to a Man’s Heart Is Through His Mobile Phone
M:Metrics has just revealed research on the demographics and size of the audiences for mobile media. The measurement firm reports that young males are a rich target for mobile advertisers, as among mobile phone users 36 percent of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly…
USA: Adults just don’t care about Mobile Music!
A bit of a cover-all statement that one, but a survey conducted by Jupiter Research says two-thirds of US adults don’t care about listening to music on Mobile – and this from the land of the iPhone? Surely not! Apparently reasons for this are cost of downloads, and hassle involved – don’t people know that…
ABI Research: Mobile browser market to grow to 1.5 billion “units” in 2013
In its new study “The Mobile Browser Market,” ABI Research predicts that mobile browsers which can handle advanced client-side coding (JavaScript) will keep growing over the next five years, as the open-Internet browser (OIB) segment for mobile grows from 76 million in 2007 to nearly 700 million browsers delivered in 2013. Still, ABI argues it’s…