You would think that users are watching videos on their mobile phones while on the go, but you would be wrong. According to IAB’s research (where IAB stands for the Interactive Advertising Bureau), 63% of digital video screening on mobile phones happens at home, with 36% of these home-based digital video activities taking place in…
1 in 7 users to use mobile VoIP services by 2017
There will be over 1 billion users of over the top (OTT) mobile VoIP services by 2017, thanks to the improvements in network technology, increased competition and the move by telcos to join the OTT space. However, the problem remains that only a very small proportion will pay for the service, finds Juniper’s report. According…
Informa: Global mobile ad revenues to reach $12.8 billion in 2013
The global mobile advertising market will generate revenues of $12.8 billion in 2013, growing from $8 billion in 2012, according to the research published by Informa Telecoms & Media. And while the revenues continue to grow every year, brands and advertisers are still spending much less on mobile compared with the amount they spend on…
InMobi: Apple continues to lead mobile ad impressions in North America with Android closing in
Independent mobile ad network InMobi released its latest Insights Report, revealing that Apple continues to lead the North American mobile ad impression market. Apple’s iOS took 46% market share and increased in size by 4.1% from the previous quarter. Android continues to track closely, with a higher growth rate than iOS at 5.4%, and currently…
81% of mobile shoppers still research products through mobile browsers rather than apps
BuyVia, an app and website that provide smart shopping experience across devices, released results from its Holiday Mobile Shopping survey, revealing that 40% of consumers will be “showrooming” this holiday shopping season. In other words, they’ll be examining products in retail stores with apps, before making a decision to buy in store or online depending…
Every second smartphone sold in 2017 will cost less than $150
According to a new study from Informa Telecoms & Media, the smartphone market in 2017 will begin to diverge and sales will become dominated by two poles – the low-end devices priced below $150, and the high-end devices priced above $250. The expensive smartphones will find their market share shrinking from 85% of total smartphones…
Study: Nexus tablets, Microsoft Surface account for just over 1% of web traffic
A report from advertising and analytics company Chitika that it published today bares sad news for Google and Microsoft. Chitika in the past has released statistics on web traffic for various devices. Now, after closely monitoring Google’s Nexus tablets and the new Microsoft Surface, it has some new data to share: the Nexus tablets and…
Apple and Samsung dominate holiday sales
Bitter rivals Apple and Samsung are driving holiday sales, according to the latest IDC report. Both companies are the big winners in the quarterly Worldwide Connected Smart Device report that IDC released today. In the report, the rivals scored big when it came to PCs, smartphones, and tablets, as those numbers grew to 27.1 percent…
Juniper scales back NFC growth to $110 billion in transactions by 2017; iPhone 5’s lack of NFC to blame
Juniper Research revised its forecasts for the global NFC market, significantly scaling back growth estimates for the North American and Western European markets, blaming the lack of NFC support in iPhone 5 for this. The new forecast says that by 2017, the proportion of NFC-enabled smartphones will be only marginally below previous estimates, but the…
Latest Distimo Report compares the Windows Store with other app stores
Latest Distimo Report looks at the first month in business for the Windows Store and compares it to other app stores. As you probably already know, Microsoft launched its store to allow users to easily download and update software on the system. This is already common practice on all mobile phones, with one main difference:…









