Smaato (a mobile ad optimizer and mobile advertising company) has revealed its latest metrics in to the global, mobile advertising market. There’s quite a bit of data, but probably the most interesting set of stats is the comparison, by Operating System, or Click Through Rate (CTR) worldwide. The graph above shows Worldwide CTR Index (Click…
In-Stat: There will be 288 million mobile VoIP users by 2013
The total number of mobile VoIP users will reach 288 million by the end of 2013, according to the market research firm In-Stat. Of that number, well over half will be associated with online mobile VoIP providers; under one-third will utilize mobile VoIP with 3G and 11% with WiMAX/LTE operators. In terms of geography, mobile…
comScore: 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010
According to hated-by-Jason Calacanis, comScore, 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, which is 8.3 points more from one year ago. Facebook grew 112% in the past year, while Twitter experienced a 347% jump. 11.1% of all mobile phone users accessed a social networking site via mobile…
ABI Research: ARPUs continue to fall around the world as mobile voice usage nears saturation
According the new ABI Research study, mobile end-user ARPUs dropped between 6% to 9% globally in the third quarter (year on year) of 2009. Some key figures: India, which is the world’s second largest market in terms of number of subscribers, saw an even steeper decline of 10% in the same period. Europe’s ARPU fell…
T-Mobile bests the rest in JD Power wireless retail satisfaction survey
Say what you want about T-Mobile’s less than ideal indoor wireless reception or their spotty 3G coverage, the fourth-largest US wireless carrier continues to prove that it really knows how to treat its customers. T-Mobile USA has, once again, topped a J.D. Power & Associates survey. This time around, the consumer survey firm is awarding…
Egypt’s Orascom Telecom emerges as the eighth largest mobile network in the world by customer numbers
Global management consultancy PRTM has a new report in which it says that Egypt’s Orascom Telecom has become the eighth largest mobile network in the world by customer numbers. As a result, the company is now ahead of some of the well-established international operators. PRTM’s report shows that seven multinational operators with origins in the…
Juniper Research: More than 130 million mobile enterprise users in da cloud by 2014
Juniper Research has a new report titled “Mobile Cloud Applications” forecasting that the number of enterprise customers using mobile cloud-based applications will rise to more than 130 million by 2014. Key players such as Google and Microsoft will be among key drivers of this growth with their Platform-as-a-Service (PaaS) deployments. Juniper found that as cloud…
Mobile ticketing takes off
The printed boarding pass may become a thing of the past, as Trinity Mobile is saying it has seen a 1,200% year-over-year increase in mobile ticketing. The company provides mobile tickets services for airlines like Austrian Airlines and British Midlands Airways and it sent out over 600,000 mobile boarding passes last year. This is obviously…
PricewaterhouseCoopers: Operators will have to find growth from existing customer base
PricewaterhouseCoopers has a new report titled “Change is in the Air: 2009 North American Wireless Industry Survey” highlighting the trend of the mobile industry in the U.S. Here are the highlights: Retention: Large carriers invested more than $160 per subscriber in the 2009 survey, which is 30% more than in 2008. Prepaid: Due to bad…
Greystripe’s quarterly Advertising Insights Report reveals how iPhone and iTouch users search for dating and health-related information
Greystripe is out with its quarterly Advertising Insights Report, detailing the behavioral characteristics of iPhone and iPod Touch users in their ad network. From their numbers we learn about users’ interests surrounding dating behavior and health-related consumer patterns. Here’s the recap: When it comes to dating, 51% of iPhone and iTouch owners use their device…