Breaking news, information, and analysis on the latest mobile phones and mobile technology
A new research report from the analyst firm Berg Insight suggest that the total value of the global mobile marketing and advertising market will grow from 3.8 billion EUR in 2011 at a compound annual growth rate (CAGR) of 31% to 19.7 billion EUR in 2017. This will then correspond to 15.5% of the total…
According to the latest research data from Strategy Analytics, global LTE smartphone shipments will grow threefold from 90.9 million units in 2012 to 275 million units in 2013. This record breaking year will be led by major handset makers such as Apple, Samsung, LG and others. Strategy Analytics’ Senior Analyst Neil Shah says that major…
comScore has recently published a report dealing with smartphone penetration in Europe. Their findings are somewhat surprising as they’ve found that Spain — which is in the midst of recession — has the highest smartphone penetration in Europe, with 63.2% of mobile phone users owning a smartphone. Moreover, Spanish market has also experienced the strongest…
Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185%), according to new findings from Celtra’s quarterly Mobile Rich Media Monitor Report. Overall, the engagement rates continue to show steady QoQ growth, and in the third quarter, the average ad engagement rate was 13.7%, nearly a 1% increase over…
You would think that users are watching videos on their mobile phones while on the go, but you would be wrong. According to IAB’s research (where IAB stands for the Interactive Advertising Bureau), 63% of digital video screening on mobile phones happens at home, with 36% of these home-based digital video activities taking place in…
There will be over 1 billion users of over the top (OTT) mobile VoIP services by 2017, thanks to the improvements in network technology, increased competition and the move by telcos to join the OTT space. However, the problem remains that only a very small proportion will pay for the service, finds Juniper’s report. According…
The global mobile advertising market will generate revenues of $12.8 billion in 2013, growing from $8 billion in 2012, according to the research published by Informa Telecoms & Media. And while the revenues continue to grow every year, brands and advertisers are still spending much less on mobile compared with the amount they spend on…
Independent mobile ad network InMobi released its latest Insights Report, revealing that Apple continues to lead the North American mobile ad impression market. Apple’s iOS took 46% market share and increased in size by 4.1% from the previous quarter. Android continues to track closely, with a higher growth rate than iOS at 5.4%, and currently…
BuyVia, an app and website that provide smart shopping experience across devices, released results from its Holiday Mobile Shopping survey, revealing that 40% of consumers will be “showrooming” this holiday shopping season. In other words, they’ll be examining products in retail stores with apps, before making a decision to buy in store or online depending…
According to a new study from Informa Telecoms & Media, the smartphone market in 2017 will begin to diverge and sales will become dominated by two poles – the low-end devices priced below $150, and the high-end devices priced above $250. The expensive smartphones will find their market share shrinking from 85% of total smartphones…