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With 2.5 billion mobile phones used around the world, mobile advertising is set for growth. London-based research firm Informa Telecoms & Media predicts within the next year that a sharp rise in mobile advertising will become noticeable to consumers. Furthermore, with the wider adoption of the mobile TV, according to Informa, mobile advertising market will hit $11.35 billion worldwide in the next five years. However, in order to reach the target, certain things are required, including consumer acceptance, handset compatibility, bandwidth (no)limits, interoperability and consumer protection regulations.
Red Herring has an article with more in-depth information.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
