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Nokia’s slim-phone miscalculation was a business decision rather than a failure of the design team, Nokia says. Still, the decision to elevate the visibility of design shows that Nokia, which has tended to emphasize function over form, is becoming more fashion-conscious. "As a company we are moving more and more to where consumer marketing and design are more important," says Chief Technology Officer Tero Ojanperä.
To be sure, Nokia probably owes its current dominance of the mobile market to its early recognition in the 1990s that phones were personal fashion statements as well as technology.
And the connection of design to technology is only growing, as people come to rely on their handsets not just for making phone calls but taking pictures, listening to music, and using the Internet. Making phones that look cool is only part of the job. "It’s not only about how it looks, it’s about how you interact with the device," says Ojanperä.
Source: Business Week
I hope stick to function over form, last thing I need is a piece of bling that’s garbage on the inside.
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
