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I had to look on the map to find this place, thank you Wikipedia: "In South Asia, located about 31 kilometres (18½ mi) off the southern coast of India."
Growth in an emerging market is always a fantastic thing because not only does it promote brand recognition in the long term, but rapid gains in the short term due to wicked fast uptake.
"It has fairly low penetration and very fast growth. The market will grow at 25 to 30 percent," Prem Chand General Manager Emerging Asia Customer and Market operations Nokia Asia Pacific told reporters in Colombo.
Chand also says Sri Lanka is a more developed market in the region. "We will be nurturing, developing the local industry, providing education, providing training for the channels."
Nokia hopes to work with the distributors, retailers and service partners to provide education and training to the consumer sector on phone usage, which was called the customer’s ‘out-of-the-box experience’.
They also hope to provide a range of customized products such as the Sinhala phone which was released in September this year that has increased Nokia sales three fold.
Source: Lanka Business Online
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
