Disqus
Nokia is reviewing its £175m global advertising business in a bid to consolidate its roster of agencies.
The Finnish mobile handset manufacturer kicked off a review of its global below-the-line roster earlier this month but it has emerged that a full-scale review of its above-the-line arrangements will follow next month.
Grey London holds the bulk of Nokia’s pan-European advertising account, working across three of the company’s four divisions: mobile phones, enterprise solutions and networks. Interpublic Group, led by Lowe Worldwide, is also on Nokia’s roster, having been appointed to handle the advertising for its multimedia division two years ago. It is not clear if Lowe’s business will be reviewed as part of the pitch.
Grey is expected to be involved in the pitch and the agency remains the incumbent on the enterprise solutions division, which is not thought to be part of the pitch.
Nokia is understood to work with Bates in Asia, while its below-the-line roster includes OgilvyOne, Joshua and Haygarth. MediaCom handles the company’s media planning and buying and is not thought to be affected by the latest review.
No one at Nokia or Grey was available for comment.
Source: Marketing Week
I’m all for this, less money on marketing = more money on research. Advertising only goes so far. Word of mouth can do a WHOLE lot more, especially in todays connected society. Nokia is beginning to make me worry, trends clearly indicate touch screens are the bees knees. Windows Mobile does touch screen, UIQ = touch, Palm = touch. Come on Symbian we’re all waiting!
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
