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emoze’s PR has been working around the clock during the 3GSM, as they confronted their service against BlackBerry. Two duelers using emoze and BlackBerry battled it out to see who could provide users with their emails quickest, and emoze emerged as comfortable winners.
Both shooters stood back to back with their respective handsets – one a BlackBerry, the other a regular mobile phone with the emoze push email application installed. A Gmail account was opened and the email address given to the two duelers. They both created an email on their handsets, walked three paces and on the count of three, turned around and pushed ‘send’. The audience watched a screen to see whether the email sent via BlackBerry or emoze would arrive fastest, and as the tension started to build, the emoze email appeared in the inbox first.
Now, I would argue that you shouldn’t look at this as a cheap marketing trick. emoze is a great service that basically does the same as BlackBerry (push-email), but is not that much known as the de-facto industry leader. Still, emoze gives its best to out-do the BlackBerry and users who have been playing with it are more than satisfied. emoze works with many handsets and it’s free!
According to emoze, their strength is in the particular push-event technology which synchronizes only on incoming and outgoing events, rather than via periodical connections to the email server and checks for change. This not only saves the user connectivity-related costs but also delivers increased efficiency in device power consumption, memory use and CPU.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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