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Apple is reportedly working on a smart ring to take on Samsung and Oura

June 26, 2026 by Dusan Belic - Leave a Comment

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Apple may be getting ready to enter the smart ring market. According to a leak reported by Gadgets 360, the company is developing a smart ring internally referred to as the “iRing.” The information comes from tipster Kosutami (@Kosutami_Ito), who posted a brief note on X on June 24, 2026, saying “iRing thing under development. What a surprise.”

The leak is thin on details. There is no confirmed timeline, no pricing information, and no specifics about what the device will actually do. What little is known comes mostly from earlier Apple patent applications, which described a ring-style wearable with health and fitness tracking sensors. Some patents also suggested the ring could be used for hand detection with the Apple Vision Pro headset.

Smart rings have been quietly building momentum as a category. Samsung entered the market in 2024 with the Galaxy Ring, a device that tracks sleep, fitness, and health metrics. It costs Rs. 38,999 in India, comes in nine sizes (5 through 13), and carries IP68 water resistance. Samsung is already rumored to be working on a Galaxy Ring 2, expected in early 2027, with improved battery life and better sensor accuracy. Oura, meanwhile, has been in the smart ring space for years and recently launched the Oura Ring 5 with health radar, blood pressure tracking, and AI-powered tools.

Apple has a long history of watching a product category mature before entering it. The company was not the first to make a smartwatch, a wireless earbud, or a foldable phone. In each case, it waited, studied the market, and then released a product that quickly became a benchmark for the category. The iRing, if it follows the same pattern, could arrive well after Samsung and Oura have done the heavy lifting of educating consumers.

Earlier speculation suggested Apple’s ring could be positioned as a lower-cost alternative to the Apple Watch, offering passive health tracking without a screen. That would make it a different kind of product than the Watch rather than a direct replacement. A screenless device with a longer battery life and a smaller price tag could appeal to people who find smartwatches too bulky or too expensive.

There are reasons to be cautious about reading too much into a single tweet from a leaker. The project is said to be in early stages, and early-stage projects get cancelled all the time. Apple does not confirm or comment on unreleased products. Still, the rumor fits a pattern: the smart ring market is growing, the technology is maturing, and Apple has been filing ring-related patents for years. Whether iRing becomes a real product or stays on a drawing board somewhere in Cupertino, the question of Apple entering this space is no longer hypothetical.

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