Operator 3 in the UK, already known for its forward thinking business moves, announced that in April it will launch a free, ad-supported video streaming service. The new service will display ads powered by Rhythm NewMedia’s technology, and will be available via Planet 3 portal.
The content itself will include animation, films, gossip and other short videos. Furthermore, the platform will deliver ads specific to various user profiles (i.e. targeting), and will limit the number of times each video is served to the individual user. Brand advertising clients that have confirmed for the launch of the service include Microsoft and Unilever.