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Operator 3 in the UK, already known for its forward thinking business moves, announced that in April it will launch a free, ad-supported video streaming service. The new service will display ads powered by Rhythm NewMedia’s technology, and will be available via Planet 3 portal.
The content itself will include animation, films, gossip and other short videos. Furthermore, the platform will deliver ads specific to various user profiles (i.e. targeting), and will limit the number of times each video is served to the individual user. Brand advertising clients that have confirmed for the launch of the service include Microsoft and Unilever.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
