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A new study by research firms Arbitron and Telephia reports that more than 75% of users who listen to audio content on their mobile devices expressed a preference for free, ad-supported content over subscription or other paid services. The two companies conducted a 15-minute online survey of more than 2,000 mobile phone users in February this year, and brought us the following numbers:
- 6% of users report using one or more mobile audio features in the last 30 days.
- Downloading music over-the-air has the highest awareness among the general mobile population.
- Current mobile audio users spend more time than the general mobile population on nearly every media (except TV) and entertainment activity.
- 63% of current mobile audio users are male, with people aged 25 to 44 representing 71% of all current mobile audio users.
- Pop music is the leading music style for mobile audio users.
- Approximately two-thirds of “non-current” mobile audio users are “not interested at all” in any of the four major options for accessing mobile audio services.
The full release is available from here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
