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Alltel Wireless and JumpTap announced the launch of the first carrier-branded mobile search application to be pre-installed on handsets with a dedicated search key.
The new search key launches an Alltel-branded BREW client that presents the subscribers with a search box to find content, services and information. Two companies are arguing that the visibility of the dedicated search key will increase the uptake of mobile search, as well as mobile content purchases.
The first handset with a preloaded search application will be LG 8600, with more handsets planned for the coming months. What’s your take on this Google?
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
