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50% Market Penetration For Camera Phones In The U.S.

Categories: Research
By: , IntoMobile
Wednesday, April 18th, 2007 at 2:43 PM

Cameraphone market penetration passes 50% percent mark in the USAThe numer of cameraphones has reached 106 million in the US. This numer represents a 50% market penetration among mobile phone users. M:Metrics has released a study that finds that the proliferation of cameraphones is leading a decline in wallpaper and phone graphics revenue. As more and more people opt to plaster their own cameraphone pics on their homescreen, sales of mobile graphics have slackened.

Still, mobile phone graphics will continue to have a market as content providers offer free downloads for new subscriptions. Mark Donovan, senior Vp and analyst for M:Metrics, says, “Graphics remain a preferred type of content because of the more attractive terms typically associated with licensing of branded graphical content compared with the revenue splits that music labels and publishers expect from ringtones. However, graphics publishers have to work a lot harder and offer compelling, branded content to generate consumer interest.”

And, the increasing penetration of camera phones will help push mobile messaging revenues. “The penetration of this technology has a positive impact on operator data revenues overall as consumers increasingly purchase photo messaging bundles.”

We can hope to see messaging rates drop as operators entice more users to buy up photo messaging bundles.

via: cellularnews

About The Author

Will Park

Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...