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Vodafone will partner with Google and Yahoo to launch a suite of advertising-supported mobile services, including mobile Internet, games and other downloads, this year. The Big Red is already negotiating with two unnamed clients, a soft drink producer and an automaker, to provide a mobile platform for direct pan-European advertising campaigns. Presently, the carrier is trialing ad-funded mobile web services in Italy, Germany, South Korea and the UK, and is set for launch in the middle of 2007. (via: ContentAgenda)
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
