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iCrossing, digital marketing agency, have issued a new study suggesting that while only 30% of mobile subscribers access the web via their mobile phone, 75% of those who do so conduct searches. Mobile consumers expressed a clear preference for major search engine brands like Google and Yahoo over carriers’ search solutions. Next, most users (75%) said they are unwilling to browse past the second page of search results. In addition, 84% of mobile searchers said they expect dedicated mobile versions of the sites they visit.
According to the study, users are most likely to search for maps/directions, weather and local information on their mobile phones. (full release)
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
