Microsoft has announced their recent acquisition of mobile advertising pioneer, ScreenTonic. As mobile technology, especially smartphones, become more and more ubiquitous, the drive to capitalize on said tech grows larger. Microsoft has taken a huge step into the mobile advertising game – by leveraging ScreenTonic’s market experience against Microsoft Digital Advertising Solution’s deep pockets. Advertising in the mobile realm, unlike the Google-dominated internet market, has yet to materialize a clear-cut leader – and so Microsoft is doing everything it can to preempt Google’s crossover into mobile advertising.
We expect the two giants (Microsoft and Google) to duke it out over the coming months. This should be fun to watch. Pass the popcorn, please.
via: smartphonethoughts