Disqus
Microsoft has announced their recent acquisition of mobile advertising pioneer, ScreenTonic. As mobile technology, especially smartphones, become more and more ubiquitous, the drive to capitalize on said tech grows larger. Microsoft has taken a huge step into the mobile advertising game – by leveraging ScreenTonic’s market experience against Microsoft Digital Advertising Solution’s deep pockets. Advertising in the mobile realm, unlike the Google-dominated internet market, has yet to materialize a clear-cut leader – and so Microsoft is doing everything it can to preempt Google’s crossover into mobile advertising.
We expect the two giants (Microsoft and Google) to duke it out over the coming months. This should be fun to watch. Pass the popcorn, please.
via: smartphonethoughts
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
