Disqus
A new study, released by iGR, indicates that the mobile phone market for tween/teens is starting to move towards an even younger demographic – 10-years old and younger! The study finds that 50-70% of 12 to 14 year olds own and use mobile phones, with even higher penetration among 15 to 17 year olds (with most teens having used a cell phone for 2 or more years). The surprising find is not the penetration of mobile phones into the teen segment, but that there is significant number of 5 to 9 year olds that now use cell phones.
The study highlighted the importance of leveraging brand recognition among parents, as they will ultimately be buying the cell phones and paying the bills for the wireless plans. The survey was conducted in March and April 2007. The study was conducted through surveys of tween/teen parents and interviews of 1,000 children, aged 5 to 17 years old.
via: tmcnet
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
