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Chances are, if you are reading this on your phone, you are likely to be a younger male than an older female. Even with the horribly inefficient state of the mobile web, we can’t deny that it is a new force to be reckoned with.
A new report from research firms Telephia and Comscore pegs mobile web usage at around 20%. About 1/5 (19 percent, to be exact) of the UK population surfs the web from their mobile phones. That works out to about 5.7 million UK citizens (69% being male and (67% under 35 years in age) that use the “mobile web” – compared to 30 million Brits who log onto the Internet from their PCs (39% under 35 years in age).
The US reportedly sees an impressive 17% of the population logging onto the mobile web – about 30 million Americans (with 60% being male and 46% under 35 years in age).
We can expect that improvements to the mobile web experience will only help drive the adoption of mobile phone-based internet use. And, like new technologies tend to do, the mobile web will gain ground with the help of a predominantly younger, more hip demographic (gender may not play as big of a role).
The mobile web is a great idea and all, but it’s still in the adolescent and awkward stage. Just imagine what it will look like when it’s all grown up and sexy!
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
